Riding Pink is Malaysia’s 1st Women-only e-Hailing service for women, with the exception for male passengers below 18 years old. Riding Pink was founded by Mrs. Denise Tan in 2016 and started off as a web-based service which has developed into a mobile app for both Google Play & Playstore throughout Klang Valley, Johore, Malacca and Penang.
Riding Pink now has over 33,000 registered passengers and over 7,000 registered drivers and we plan to expand our services nationwide in the near future.
We offer Pre-booking services for the rides offered. Pre-booking means that you are required to book at least 24-72 hours in advance to receive a higher chance of getting a driver. (if you can pre-book weeks/months in advance would be even better!)
Riding Pink offers a range of service;
How we charge:
RM5 (Base charge) + RM 1.10 (Non-Peak hours) or RM 1.70-1.90 (Peak hours) + Any incurred toll charges + RM 1 (additional pay for Driver for every 5 minute waiting-time)
Riding Pink is a Women-Only platform which enables women to drive for additional income easily at any time. Our drivers are also provided with;
Riding Pink headquarters is located in Puchong, Selangor. Click here to create an appointment with us. Riding Pink is currently operating in Klang Valley, Johore, Malacca and Penang but will expand further to the rest of Malaysia in the near future.
For Riding Pink passengers, any Malaysian or Foreign female with a valid NRIC/Passport aged 18 years old and above. We require parent/guardian registration for passengers below 18 years of age and we also make exceptions for male passengers under 16 years of age.
For Riding Pink drivers, you will need to meet the requirements as per the regulations set by the Malaysian Ministry of Transport;
Each driver and passenger application goes through thorough checking and will only be approved by our Riding Pink Team upon meeting the set of requirements needed. Personal details submitted for approval will be verified or rejected based on our team’s screening and investigation.
If a passenger’s identity does not match the personal details provided, the driver has the right to accept or reject the passenger’s ride and have the right to file a complaint to us for further investigation. If found guilty on any serious matter, legal action shall be taken where it will result in user’s account suspended, terminated, blacklisted and reported for criminal charges.
Riding Pink has Peak and Non-Peak hour rates but we DO NOT have surge rates.
How we charge:
RM5 (Base charge) + RM 1.10 (Non-Peak hours) or RM 1.70-1.90 (Peak hours) + Any incurred toll charges + RM 1 (for every 5 minute waiting time)
Riding Pink’s user’s NRIC/Passport details are required for account registration to verify that our approved passengers are female as per our policy. It is also within our due diligence and responsibility to provide the right passengers as practice to protect our female drivers’ interests.
As for personal data and security, Riding Pink Sdn. Bhd. Is legally bound to comply with Malaysia’s Personal Data Protection Act (PDPA) which secures the privacy rights and data protection of all of our drivers and passengers. Rest assured that any information given and received remains private and confidential.
The SOS button located at the Top-Right corner of the screen is designed specifically for you to request immediate help from either the Police (999) or from any listed emergency contact number you have added into the list.
Direction : Please tap the SOS Icon > tap ALLOW to proceed > You can CALL THE POLICE or CALL [contact added] so please update your list for ease of use in the future.
To be eligible to drive with Riding Pink, you will need to fulfil the list of criteria;
Download the Android App here.
For iOS users, please stay tuned as we shall release the Driver app in the near future! You can register as a driver via our website here.
Did you know that you can earn up to RM 1,000 per week from driving with Riding Pink? Click here to learn more!
Part 1. Meet the Driver Requirements
Upon meeting the driver’s requirements, please complete the documents and fee required for driver registration:
Part 2. Sign-up as a driver
Part 3. Obtain E-hailing PSV License (& Other Driver’s Documents)
As per JPJ Requirements, the following steps are as follows;
i. Pass the required medical check up (bring JPJ L8A form to the medical check-up)
ii. Attend training :
iii. Register at JPJ
iv. Go to the nearest Driving Institute to get your PSV license. While waiting for the PSV license to be processed and approved, you can get proof of your of test for documentation purposes here.
v. While waiting for your PSV, you would also need an EVP (e-Hailing Vehicle Permit) so we will require particular details of your vehicle in order for Riding Pink to apply for the EVP on your behalf.
vi. For your EVP application, please update your details here so we can apply the EVP on your behalf. Once approved, you will be informed of your EVP number. (printed copy is needed for East Malaysia only). Go to your insurer and purchase the annual e-hailing insurance add-on.
vii. You will need 2 e-hailing car windows stickers for the front and rear windscreen that you can collect at the Riding Pink office.
viii. If your vehicle is more than 3 years old from the date of manufacture, please go for a car inspection to get the PUSPAKOM disc. You need to have an EVP for the car inspection.
Click here to find your nearest Puspakom center
Please note that the whole process of obtaining PSV and other Driver’s documents may take up to 1-2 weeks.
Please note it will require within 1 working day (within 24 hours) for driver’s registration to be approved. Our Admin team will contact you to inquire your driver’s registration if there are missing information detected from the submitted registration.
You will be required to pay for your driver account’s Pink Credit with a minimum amount of RM 20 to begin driving with Riding Pink.
As a Riding Pink driver, you will earn 80% of the total fare of your rides while 20% goes towards Riding Pink.
While our main policy emphasizes the rides to be for-women only, there will be times when the passengers do not match the drivers registration due to pre-bookings done on behalf of a different unregistered passenger.
As a Riding Pink driver, you reserve the right to accept any rides therefore it is up to your best interest and judgement to accept or reject the passenger.
Passengers who are under 16 years of age will be required to register as a passenger using their parent/guardian information. Therefore the parent/guardian is required to leave a remark to inform the drivers of their children as passengers for the ride.
If there is a ride found to not display the remark about an expected child passenger, please contact our admin team to inform them of the ride in hand.
Your app may not be up to date. Please log out, uninstall and reinstall the latest app.
If trouble persists, please contact our Riding Pink Whatsapp Hotline (Only Available on working days on weekdays from 8.30 a.m. – 5.30 p.m.) or drop us a Facebook Message (Available after working hours, weekends and Public Holidays) and please provide us the details and screenshots of your problem for us to further assist you.
Drivers cannot cancel rides but can only return the ride to the pool for other drivers to accept the ride.
Contact our Admin team Whatsapp Hotline (Only Available on working days on weekdays from 8.30 a.m. – 5.30 p.m.) or drop us a Facebook Message (Available after working hours, weekends and Public Holidays) to reject the booking request but please note that you will be penalised RM 5 via Pink Credit reduction for any ride returned to the pool 2 hours before the time of ride.
Please note that we strongly urge our Riding Pink drivers to only start driving with Riding Pink once they have submitted their PSV license as this is due to the latest regulation from the Malaysian Ministry of Transport (MoT) and Riding Pink shall not be held responsible for any legal action taken onto the drivers reported to drive without the PSV license.
Launch app > tap sidebar icon (symbol of three lines that is located on top left of the screen) > tap ‘My Profile’ > tap ‘Profile Settings’.
You can then select which information you would like to update.
From the app, be sure to always tap the ‘Notifications’ and ‘Announcements’ from the sidebar to keep track on our latest news and updates.
We highly encourage you to subscribe to our email updates which you can activate by following these simple steps : tap sidebar icon > tap ‘My Profile’ > tap ‘Profile Settings’> tap ‘Subscribe/Unsubcribe’ > tap the toggle switch to enable your subscription to our email updates
Thanks for your interest in sharing Riding Pink!
Option A : To share about Riding Pink via the passenger app, please got to the Dashboard, then tap Referrals > Refer Now > proceed to choose where to share your link via the platforms available displayed on your phone
Option B : To share about Riding Pink via the passenger app, tap the three lines icon which is the Sidebar Icon > Free Rides > proceed to choose where to share your link via the platforms available displayed on your phone
(penalty RM 5 imposed if driver return accepted ride to pool that is 2 hours before actual time of ride)
Do : Accept rides that you are able to confidently complete – Consider your distance from the pick-up point and your schedule before accepting any rides!
(You must call your passenger to notify them of your estimated time of arrival to notify them and for them to decide if you can be late)
Do : plan your ride ahead! Take the traffic congestion into consideration when planning the time to go to the pick-up point.
Your passenger’s experience will affect your driver’s rating. It is your responsibility to maintain cleanliness and comfort of your car to provide a pleasant experience for the passenger.
Do : Present your vehicle in a clean, comfortable condition to guarantee a satisfactory ride for the passenger. Do note that you should also take the smell and temperature of the car into consideration! (Not using a overwhelmingly strong perfume and not too cold)
You should not use the passenger’s riding time at your convenience whether you’re stopping to fuel-up your car, or to the bathroom.
Do : Prepare yourself only before you pick up the passenger in order to transport the passenger to her desired location on time.
Our passengers and our system are aware of any attempt you may offer and will report to us regarding your misconduct. If found guilty of the said misconduct, your profile shall be suspended, and blacklisted.
Do : Honour your role as an ethical driver and report to us should there be a Riding Pink passenger/driver that conduct backdoor deals.
Your driver’s earnings will not be affected as Riding Pink will borne the discounted amount of the ride.
You will be paid the share of the original fare before the discount is applied.
A full-time salary amount is based on the amount of rides you accept when driving for Riding Pink.
To earn above the Malaysian standard amount of the gazetted minimum wage, you will need to complete 20 rides per month. Please check out our driver’s weekly to monthly incentives to learn and understand the benefits given.
Yes, you can! Some of the ladies in our Riding Pink community are both passengers and drivers as they want flexibility in driving and would also prefer only female drivers for themselves and/or their children.
This is perhaps due to the preferred location you have selected which may not have may not have much rides during the day. Please follow the following steps to add more locations into your preferred locations.
Tap sidebar icon > tap ‘My Profile’ > tap ‘Profile Settings’> tap ‘Locations’ > tap ‘Add’ to add more locations to increase your chance to receive more booking requests
Another reason is that our other drivers are constantly competing to get more rides therefore they will constantly refresh the ‘jobs available’ section to quickly accept rides. It is a 1st come 1st serve basis therefore please refresh your app to receive new booking requests.
Please note that there is a penalty of RM5 for any booking requests released 2 hours before the time of ride .
We accept any Malaysian or Foreign Female applicants who are 16 years old and above with a valid IC/Passport.
All children below 16 years of age are accepted and will require parental/guardian registration on behalf of their application.
Download the Riding Pink app for iOS users here
Download the Riding Pink app for Android users here
Once you have launched the app, tap ‘Create One’ to begin your passenger account registration.
Complete the passenger registration, check to agree to all boxes, and tap ‘Submit’ to send your account registration for approval.
After registration registration, it will take within 24 hours for the Admin team to approve your registration.
While waiting for the approval, you will receive an email providing your login credentials (registered email address used and given password) for you to log in. Please note that you will only be able to access the Booking page once your passenger account is approved.
Drop us an email if your passenger account registration has not been approved.
You don’t have to pay anything to join, but you’re required to prepare the necessary amount of cash in hand or Pink Credit in your app to pay for the completed ride.
Riding Pink has Peak and Non-Peak hour rates but we DO NOT have surge rates.
How we charge:
RM5 (Base charge) + Rm 1.10 (Non-Peak hours) or RM 1.70-1.90 (Peak hours) + Any incurred toll charges + RM 1 (for every 5 minute waiting time)
Riding Pink offers 2 payment mode: Cash or Pink Credit.
You can pay via cash (we accept Ringgit Malaysia notes only) to your driver once she has delivered you to your destination, or simply go cashless and pay via Pink Credit which requires you to top-up your Pink Credit in advance (with minimum amount of RM20).
Please refer to this sample Promo Code tutorial to learn how to create a booking. Follow the sequence as shown ;
We offer Pre-booking services for the rides offered.
Pre-booking means that you are required to book at least 24-72 hours in advance to receive a higher chance of getting a driver. (if you can pre-book weeks/months in advance would be even better!)
Riding Pink offers a range of service;
Via the Riding Pink Passenger App, Tap the sidebar icon and tap on ‘Contact Us’ to give us your feedback on your driver and ride experience.
You can also contact our Admin team Whatsapp Hotline (Only Available on working days on weekdays from 8.30 a.m. – 5.30 p.m.) or drop us a Facebook Message (Available after working hours, weekends and Public Holidays) to lodge a report.
How to contact us via the Riding Pink passenger app:
Should you are unable to message/call your driver, please contact our Riding Pink Whatsapp Hotline (Only Available on working days on weekdays from 8.30 a.m. – 5.30 p.m.) or drop us a Facebook Message (Available after working hours, weekends and Public Holidays) and please provide us the details of your ride for us to further assist you.