BOSCH Automotive Aftermarket Malaysia collaborated with Riding Pink, Malaysia’s first women-only ride-sharing service, to host the Bosch Auto Women’s Workshop.

The workshop was in line with the company’s “One Wrong Part Ruins Everything” vehicle safety campaign.

Riding Pink founder Denise Tan said, “Compared to men, women tend to be unfamiliar with basic car maintenance. Less than half have never changed a tyre, and many said they don’t know how to.

“In this day and age, it is important that we look past traditional gender roles and strive for better automotive practices for all,” she added.

Bosch Automotive Aftermarket Malaysia country manager Pang Yoon Kong said, “As a holistic automotive solutions provider, we at Bosch understand the struggles faced by female drivers, or any driver regardless of gender.

“The workshop is the perfect jump-start to understanding what goes on under the hood of a car.

“This supports Riding Pink’s initiative of empowering women and recognising them as key decision-makers even behind the wheel.”

At the workshop, 40 women, around half of whom are Riding Pink drivers, were taught a basic vehicle maintenance routine, including checks on engine oil, brake fluid, battery life cycle and the condition of wiper blades.

Bosch also showcased its comprehensive portfolio of quality automotive after-market products, including wipers, batteries and lubricants.

Riding Pink’s first driver, Elina Ariffin, shared her own experiences behind the wheel and in dealing with car breakdowns.

“It’s alarming that some drivers don’t even know where the basic car necessities like the car jack and spare tyres are. My role today is to help educate my fellow drivers and prepare them for unforeseen circumstances.

“The effort made by Bosch and Riding Pink is admirable, because we are building a community of advocates for safe mobility in Malaysia,” she said.

“Riding Pink was borne from a need to help my fellow women, especially stay-at-home mums, to earn an income while providing female passengers a safe alternative mode of transport.

“This workshop could not come at a more opportune time, to work together towards a shared objective – to increase awareness of women in need, and to equip and empower them,” Tan added.

Leave Comment

Your email address will not be published. Required fields are marked *

clear formSubmit